We offer a fully digital prepress department with Delano soft proofing/web approval available, Sublima's advanced screening technology, Apogee X Workflow and computer-to-plate technology.
We offer a fully digital prepress department with Delano soft proofing/web approval available, Sublima's advanced screening technology, AGFA Apogee Prepress Workflow and computer-to-plate technology.
Hantscho Mark VI 23-9/16" x 38" Heatset Web Offset with MicroColor Digital Ink and Registration Control System
6 Perfecting Printing Units and folding delivery and sheeter delivery
6-Color Roland 634
(28" X 40")
20%-40% Increase In
Direct Mail Response Rate
7 Technologies Bundled Together
In One Package For Maximum Results!
Through the use of Omni-Channel Marketing strategies, Watkins Direct will create a better relationship between you and your prospects across both traditional print and digital channels.
Already working with a digital marketing company? Fantastic; Because we are not that! We compliment what you are already doing by focusing our digital experience on your print efforts and only prospects who have shown interest in you. In other words, we focus on cultivating a relationship with warm leads, we do not waste your investment on cold ones.
Through our partnerships and technologies, we're able to match your Direct Mail addresses to your prospects social media accounts and then target and re-target those same individuals across multiple channels, including print, email, and both social media and website advertisements. We supercharge your 1 time mail piece and turn it into a full fledged advertising campaign with multiple touches over an extended period. During that time, we also flag inbound website traffic and phone calls from NEW prospects, track their mailing addresses and collect their information for future campaigns.
Providing your prospects with an omni-channel marketing experience that begins with traditional print and then follows their digital movements enables your organization to solidify your campaign message, establishes strong brand awareness and provides multiple opportunities to interact. With increased exposure on multiple channels, most Watkins Direct clients will see an average 20-46% increase in response rates and a significant boost to their ROI. Imagine what you and your company could do with those numbers!
Here's how it works:
We match your mailing addresses to social media accounts linked to those addresses and we begin showing those prospects digital ads, before your mail is sent.
We will track, predict and confirm delivery of your mailing, right down to the individual piece, just like a package.
Prospects will receive an email from the USPS, on the day your mail is being delivered, with an image of your Direct Mail piece; As well as a clickable ad, linked to your website.
When Prospects start calling; you’ll know exactly who’s calling as a result of your mailing. We also match inbound calls to new mailing addresses which can be added to your next mailing list!
Prospects who visit your website will start seeing your ads on various websites via Google Display Ads. They will keep seeing those ads as they visit different websites.
SOCIAL MEDIA FOLLOW-UP
Prospects will continue to see your ads on social media before during and after the mail has hit.
You will see who visited your website because of your Direct Mail Piece; You can even see who visited the site, who was NOT from the campaign. Even if the visitor leaves NO information, we have the ability to geo-locate visitors mailing address so you can add them to your next mailing list!
Improve Direct Mail response rates for Prospects, Clients, Donors and Alumni.
of interested prospects will visit your website after receiving your Direct Mail piece.
of those visitors will leave without taking any action.
How do you follow up with your